The rise of Eatiko: Online food delivery service in Kerala

The food tech industry has drastically changed India’s eating habits and many people now prefer to order online instead of dine out. As we prepare to move into 2021, this sector is sure to gain more attention and interest. While we expect more news from the two unicorns of space, Swiggy and Zomato, the focus will be on bringing in more supplies this year. It will also be interesting to see if the small food tech companies enter space and create more waves.

About Eatiko

Eatiko is a hyper-local on-demand delivery service startup in Kerala. The delivery company delivers all the food items required by the customer on demand with a minimum charge for delivery. For example, if customers want to order a meal, they can look it up on the app and after the selection of the restaurant they can further move into the payment section. The app is available on both play store and app store. Recently Eatiko crossed 1 Lakh downloads in the play store and is still moving forward. Now Eatiko runs in 10 major cities in Kerala and plans to expand to more cities.

Eatiko – Company Highlights

Read More: Success Story of Rajeev Ranjan- Founder OiO Travel

Eatiko Founders

Two years ago Rejil Rahman and Fawas Kollaran started Eatiko to address a delivery service for providing local food items in most of the rural areas in kerala. Both founders are well educated and experienced in various kinds of businesses. From that experience they decided to join together in 2019. CEO of  Eatiko, Mr Rejil Rahman is running an IT company named Howincloud; They came into the action to build a dream app as per the requirements. The CTO Mr Soofy Waseem who built the proper functional and high quality app, which gives them more confidence to compete with the other food tech companies.

“We focus on bringing the best regional cuisines to your doorstep, We are a group of people committed to make food delivery accessible to every nook and corner of kerala”  Said MD- Eatiko

Entering into marketing side Edwin Roy started off as Chief Marketing Officer with Eatiko in December 2019, Before joining Eatiko, Edwin has worked with many other brands his experience and expertise lie in advertising, marketing, and brand management. Like any other startup, Eatiko has had a journey of its own, full of many ups and downs, but what contributes to its successful position today is its consistent efforts to adapt to ever-changing factors, its passion for serving customers, and its foresight.

The Unlock Phase And Beyond

Food is a basic need of all, and when it comes  where we need it. During the early months of the pandemic months, there was a decline in the number of restaurants operating and the number of orders. When most restaurants close in a pandemic in 2020 or some try to survive, it takes to the road and offers its services and this food delivery app reaches new heights. Eatiko has been a prominent success in the cities where it is functioning. It also seeks to expand its presence in various tier two cities.

“Your thoughts are the primary cause of everything. When you think a sustained thought it is immediately sent into the universe” says CEO – Eatiko

In the current technological world, Eatiko has the potential to expand and become a leading online delivery service platform.

As players like Swiggy get into the logistics model, the analyst added, the focus will be on making efficient use of delivery time. So they optimized this issue through Howinfleet; Which Solves logistics challenges and improves  delivery service and delight customers.The company offers a growing number of job opportunities in various positions and sections.